How to prepare a useful custom cake brief
A clear cake brief helps the bakery understand the event, timing, size and design direction before confirming production.
Start with the date and occasion
Tell the bakery when the cake is needed and what the occasion is. The required date determines whether the job can fit into the production schedule.
Explain the size you need
Share the approximate number of people you expect to serve and any preference for cake diameter or layers. The bakery can then recommend an appropriate structure.
Describe the design direction
Include the preferred colours, inscription, theme and any specific decorative elements. Reference images can help communicate direction, but the final design should still be confirmed by the bakery.
Include flavour and fulfilment
State flavour preferences and whether you expect pickup or delivery. Accurate fulfilment information makes the confirmation process much faster.